by Teri Carden | Uncategorized
Every actor in The Review Economy should know about, and be able to recognize Review Gating. Review Gating inhibits the likelihood of unhappy customers giving reviews, while simultaneously encouraging happy customers to give reviews. You may have experienced...
by Teri Carden | Uncategorized
Concerned about attracting and retaining millennials at your association? These three trends should have you tuned in to your association’s role with online reviews in the workplace… Trend #1: Online reviews are ubiquitous On an annual basis, 97% of...
by Teri Carden | Ethics, Fake Reviews, Negative reviews, Online reviews, Uncategorized
Not all online review sites function the same…what can we learn from the top online review sites? Angie’s List, Yelp, TripAdvisor, and other websites have spawned an entire industry of niche online review sites. While some of the behemoth review sites can...
by Teri Carden | Ethics, Online reviews, Review law, Uncategorized
Nudging consumers to write reviews… Forbes Agency Council shares some advice on how to get more customer reviews. But should you listen? Forbes recently published an article with advice from several of their contributors on how to nudge customers to give...
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