by Teri Carden | Business Tactics, Fake Reviews, Online reviews, Research, Revenue generation, Review Economy
Find out how and who is at risk One of the most commonly cited bits of research about online reviews is in a 2011 Harvard Business School paper by Michael Luca. The study reveals that a one-star increase in Yelp ratings can lead to 5-9% more revenue for a restaurant....
by Teri Carden | Business Tactics, Revenue generation
Raising association dues can be a real challenge. Let’s review the latest innovative trends in non-dues revenue programs… Question: Is your association looking for new and innovative sources of non-dues revenue? Answer: Duh! Aren’t all associations...
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