Online Reviews Impact More Than Profit And Loss

Find out how and who is at risk One of the most commonly cited bits of research about online reviews is in a 2011 Harvard Business School paper by Michael Luca. The study reveals that a one-star increase in Yelp ratings can lead to 5-9% more revenue for a restaurant....

What Are Non-disparagement Clauses?

Are they enforceable under FTC regulations? In the USA, the Consumer Review Fairness Act (CRFA) protects your right to share honest opinions about businesses you patronize. This applies to products, services, and professional conduct. Such protection includes honest...

Online Reviews & Business Credit Scores

Which agency uses online reviews in their credit score calculation and why? We recently came across an interesting, yet concerning article about online reviews and business credit scores. It's this article on Nav which asserts that credit scores are increasingly...

What Is Yelp’s Role In The Review Economy?

Find out in the new documentary Billion Dollar Bully First of all, we're super excited about the upcoming release of a new online review oriented documentary called "Billion Dollar Bully". The documentary's main focus is on Yelp's role in The Review Economy. The film...

Who’s Cracking Down On Fake Online Reviews?

The Federal Trade Commission, that's who! It's important to realize that the fake online reviews are being more deeply investigated than ever before. As a matter of fact, The Federal Trade Commission (FTC) is cracking down on fake online reviews. As a result, they...

Evolving Expectations For Reviews And Recommendations

Reviews and recommendations... past, present, and future Over the past two decades, we've witnessed dramatic shifts in the way buyers have gathered information for product and service buying decisions. Let's talk about the evolving expectations for reviews and...

What In The World Is Online Review Gating?

Every actor in The Review Economy should know about, and be able to recognize Review Gating. Review Gating inhibits the likelihood of unhappy customers giving reviews, while simultaneously encouraging happy customers to give reviews. You may have experienced...

What Exactly Is Online Review Brushing?

Most people rely on reviews to make buying decisions. Let's talk about the fraudulent practice of online review brushing... Review Brushing 101 There's a fraudulent review practice called "brushing" that is harming your ability to make smart buying decisions on...

What To Do About Online Parody Reviews

Online parody reviews are comical, but are they reliable? Popular online parody reviews Perhaps more than anyone, I get a good laugh out of parody reviews. The #ReviewForScience meme that came out in early 2018 is one of my favorites. There are legendary Amazon...