by Teri Carden | Business Tactics, Ethics, Negative reviews, Online reviews, Review Economy, Review law
Are they enforceable under FTC regulations? In the USA, the Consumer Review Fairness Act (CRFA) protects your right to share honest opinions about businesses you patronize. This applies to products, services, and professional conduct. Such protection includes honest...
by Teri Carden | Ethics, Fake Reviews, Online reviews, Review law
The Federal Trade Commission, that’s who! It’s important to realize that the fake online reviews are being more deeply investigated than ever before. As a matter of fact, The Federal Trade Commission (FTC) is cracking down on fake online reviews. As a...
by Teri Carden | Ethics, Fake Reviews, Online reviews, Review law
Most people rely on reviews to make buying decisions. Let’s talk about the fraudulent practice of online review brushing… Review Brushing 101 There’s a fraudulent review practice called “brushing” that is harming your ability to make...
by Teri Carden | Ethics, Fake Reviews, Online reviews, Review law
Fake reviews are everywhere… but are they criminal? In Italy, it would appear that way. In September 2018, an Italian judge sentenced a man to nine months in jail and nearly $10,000 in fines. So what was his crime? Publishing thousands of fake reviews for pay on...
by Teri Carden | Ethics, Online reviews, Review law, Uncategorized
Nudging consumers to write reviews… Forbes Agency Council shares some advice on how to get more customer reviews. But should you listen? Forbes recently published an article with advice from several of their contributors on how to nudge customers to give...
by Teri Carden | Fake Reviews, Negative reviews, Review law
What are the online reviewer’s rights and how does the law protect online reviews? Online reviews are not unusual today. We see them on everything – Airbnb locations, Uber drivers, restaurants on Yelp, and nail salons on Google. We even see them for...
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