by Teri Carden | Fake Reviews, Flash Briefing
Yes, fake online reviews really do exist… …but why do people write them and how does that impact businesses and their consumers? Fake reviews create scandals. Most of us have read reports about the results of negative reviews on businesses – usually these...
by Teri Carden | Negative reviews
There is no doubt that negative reviews have a serious impact on businesses, products, and services. But why do they happen in the first place? Online reviews and recommendations are one of the most powerful forces shaping purchasing decisions today. When virtually...
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