by Teri Carden | Business Tactics, Fake Reviews, Online reviews, Research, Revenue generation, Review Economy
Find out how and who is at risk One of the most commonly cited bits of research about online reviews is in a 2011 Harvard Business School paper by Michael Luca. The study reveals that a one-star increase in Yelp ratings can lead to 5-9% more revenue for a restaurant....
by Teri Carden | Business Tactics, Ethics, Negative reviews, Online reviews, Review Economy, Review law
Are they enforceable under FTC regulations? In the USA, the Consumer Review Fairness Act (CRFA) protects your right to share honest opinions about businesses you patronize. This applies to products, services, and professional conduct. Such protection includes honest...
by Teri Carden | Fake Reviews, Online reviews
Which agency uses online reviews in their credit score calculation and why? We recently came across an interesting, yet concerning article about online reviews and business credit scores. It’s this article on Nav which asserts that credit scores are increasingly...
by Teri Carden | Fake Reviews, Negative reviews, Online reviews, Review Economy
Find out in the new documentary Billion Dollar Bully First of all, we’re super excited about the upcoming release of a new online review oriented documentary called “Billion Dollar Bully”. The documentary’s main focus is on Yelp’s role in...
by Teri Carden | Ethics, Fake Reviews, Online reviews, Review law
The Federal Trade Commission, that’s who! It’s important to realize that the fake online reviews are being more deeply investigated than ever before. As a matter of fact, The Federal Trade Commission (FTC) is cracking down on fake online reviews. As a...
by Teri Carden | Evolution of reviews, Fake Reviews, Online reviews
Reviews and recommendations… past, present, and future Over the past two decades, we’ve witnessed dramatic shifts in the way buyers have gathered information for product and service buying decisions. Let’s talk about the evolving expectations for...
Recent Comments