by Teri Carden | Business Tactics, Fake Reviews, Online reviews, Research, Revenue generation, Review Economy
Find out how and who is at risk One of the most commonly cited bits of research about online reviews is in a 2011 Harvard Business School paper by Michael Luca. The study reveals that a one-star increase in Yelp ratings can lead to 5-9% more revenue for a restaurant....
by Teri Carden | #ReviewChat, Online reviews, Research, Review Society
On the next episode of ReviewChat, The Review Society dives into associations, millennials, and online reviews with workplace culture and generational expert Jamie Notter. There’s a fascinating convergence of trends that deserves the attention of association...
by Teri Carden | #ReviewChat, Ethics, Research
The Latest Statistics Demonstrate the Power and Influence of Online Reviews What are the biggest discoveries from recent research in online reviews? In an interview with Megan Wenzl, senior editor for ReviewTrackers, and 100Reviews’ own Ben Martin, #ReviewChat...
by Teri Carden | Research
Reviews and recommendations are quite possibly the most powerful force shaping purchasing decisions today. Consider these statistics: 97% of people have read reviews in the past year 82% of people read reviews at least sometimes before making a buying decision 85% of...
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