The Review Economy
An E-Book Based on the Science, Business and Ethics of Online Reviews
Businesses Live & Die By Reviews
A widely circulated statistic notes that a one star increase on Yelp leads to a 9% boost in revenue. Given the dramatic impact that online reviews have on consumers’ pocketbooks and businesses’ profitability, we all need to be knowledgeable about the dynamics of The Review Economy.
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Of Customers Will Give a Review If You Just Ask
Reasons People Give Reviews
One of the most widely held misconceptions about online reviews is that only disgruntled customers write them. According to research published in The Journal of Social Media in Society, a desire to help others, and monetary incentives outrank vengeance in their potential to inspire people to give a review.
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