The Review Economy

An E-Book Based on the Science, Business and Ethics of Online Reviews

Businesses Live & Die By Reviews

A widely circulated statistic notes that a one star increase on Yelp leads to a 9% boost in revenue. Given the dramatic impact that online reviews have on consumers’ pocketbooks and businesses’ profitability, we all need to be knowledgeable about the dynamics of The Review Economy.

%

Of Customers Will Give a Review If You Just Ask

Reasons People Give Reviews

One of the most widely held misconceptions about online reviews is that only disgruntled customers write them. According to research published in The Journal of Social Media in Society, a desire to help others, and monetary incentives outrank vengeance in their potential to inspire people to give a review.

%

Of Consumers Have Written a Review After a Positive Experience